Company Websites Still Use Brochures in Some Countries

Different countries have evolved at different speeds in international web marketing. For example, there are still some countries where the brochure-style website is still very common.

Countries that are more advanced with their web marketing have long since dropped this old fashion style of website for the newer models. They found that brochure-style websites do not bring in business for a multitude of reasons including:

• Business is different.
• This communication platform is different.
• Clients and prospects have different expectations.

Online businesses in the more "internet-advanced" countries found it was useless to fight the nature of online business and the only way to win on the web was to follow the trends that are so common in countries like the United States and United Kingdom. These companies have decided to take full advantage of the online community potential, including social media.
This online community potential is what made the brochure, or catalog, website an obsolete style.

But what are you to do when dealing with these countries where the catalog website is still the norm?
How should you create or modify your international marketing plan for your clients in these countries that still see the the brochure website as the way to present themselves?
The answer probably lies in multi-channel marketing. In countries where the catalog website is still alive, businesses must rely on other marketing methods to get results.

There is one internet marketer in the United Kingdom that has run advertisements in newspapers and trade publications advertising a special page on his website offering his ultimate web marketing strategy. Since the page in question was only advertised off-line he was able to get an exact number of people that typed in that URL. This is a great example of using other marketing methods to speed up his international sales cycle, and this would work in countries that still love their brochure.
There are as many other options available as there are ideas in our heads. Spend a bit of time reading off-line publications and you will learn a lot about what other options exist to tap into those otherwise closed markets.

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